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Press Kit

Everything below may be reproduced. For anything else: Press@virtualworldscompany.com

The news

Uncanny Alley: A New Day is nominated for a 2026 Emmy® Award — Outstanding Emerging Media Program at the 78th Primetime Creative Arts Emmy Awards, Saturday 5 September 2026, Peacock Theater, Los Angeles. The Television Academy's nomination credits two companies: Ferryman Collective and Virtual Worlds Company.

Full press release available from the press contacts below.

Downloads

Press release — Emmy® nomination, 24 August 2026
PRESS RELEASE (PDF) ↓

Background document — 25-page deck: the show, the world, the build, the festival run, the awards and the nomination
BACKGROUND DOCUMENT (PDF, 12 MB) ↓

Image pack — all stills, logos and campaign graphics, with captions
FULL IMAGE PACK (ZIP) ↓  ·  CAPTIONS (TXT) ↓

Logos — Virtual Worlds Company logotype and VW_ symbol. The brand is monochrome; please do not recolour it.
LOGO WHITE (PNG) ↓  ·  LOGO BLACK (PNG) ↓  ·  SVG ↓  ·  VW_ SYMBOL ↓

Credit block — please use exactly

Uncanny Alley: A New Day · VRChat
Ferryman Collective · Virtual Worlds Company
A live theatrical show performed in VR, set in the Uncanny Alley universe
created by Virtual Worlds Company (Cape Town, ZA)
Directed by Stephen Butchko & Rick Treweek

Boilerplate — Virtual Worlds Company

Virtual Worlds Company is an immersive studio in Cape Town, South Africa, building original worlds and the live experiences that happen inside them. Founded by worldbuilder and director Rick Treweek (MetaRick_), the studio created and owns the Uncanny Alley universe — winner of the Spirit of Raindance, 2022 — and, with Ferryman Collective, co-produced the live VR show Uncanny Alley: A New Day, nominated for a 2026 Emmy® Award for Outstanding Emerging Media Program. The studio also runs labs, mentorship and worldbuilding workshops, taught at festivals and live from inside VR. — virtualworldscompany.com

Fact sheet

THE SHOW
Uncanny Alley: A New Day — live theatrical performance in VR: six audience members, professional actors, 75 minutes. Platform: VRChat (Meta Quest 2/3/Pro, PCVR).
NOMINATED
Ferryman Collective · Virtual Worlds Company (the Television Academy's credit, in full)
DIRECTED BY
Stephen Butchko & Rick Treweek
THE UNIVERSE
Uncanny Alley — original IP created (2020) and owned by Virtual Worlds Company; home of Gh0st, Glitch, Atom and the Metizens. uncannyalley.io
PREMIERE
World premiere in competition, Venice Immersive 2024 — winner, fanheart3 XR Fan Experience Award
ALSO
XR Must Awards 2024 — winner, Best Interactivity/Performance; Silver, Best Sound Design · Kaohsiung Film Festival XR Competition 2025 — award winner · Raindance Immersive 2025 — Best Immersive Theatre nominee · Auggie Awards 2025 — nominee

Stills — download

Every image must carry its courtesy line. Supplied at 1920 px; higher-resolution renders on request.

Audiences are cast as escaped detainees of Adaptive Learning Industries.
Audiences are cast as escaped detainees of Adaptive Learning Industries. Courtesy Virtual Worlds Company & Ferryman Collective.
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Inside the world of Uncanny Alley: A New Day.
Inside the world of Uncanny Alley: A New Day. Courtesy Virtual Worlds Company & Ferryman Collective.
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A street in the Alley, rebuilt for the live production.
A street in the Alley, rebuilt for the live production. Courtesy Virtual Worlds Company & Ferryman Collective.
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Two live actors perform fifteen characters in real time.
Two live actors perform fifteen characters in real time. Courtesy Virtual Worlds Company & Ferryman Collective.
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The audience point of view inside the production.
The audience point of view inside the production. Courtesy Virtual Worlds Company & Ferryman Collective.
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One of more than thirty environments built for the production.
One of more than thirty environments built for the production. Courtesy Virtual Worlds Company & Ferryman Collective.
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Environments engineered to run on standalone Meta Quest hardware.
Environments engineered to run on standalone Meta Quest hardware. Courtesy Virtual Worlds Company & Ferryman Collective.
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Uncanny Alley: A New Day, performed live inside VRChat.
Uncanny Alley: A New Day, performed live inside VRChat. Courtesy Virtual Worlds Company & Ferryman Collective.
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No two performances of Uncanny Alley: A New Day are the same.
No two performances of Uncanny Alley: A New Day are the same. Courtesy Virtual Worlds Company & Ferryman Collective.
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The original Uncanny Alley social VR world, built in VRChat, 2020.
The original Uncanny Alley social VR world, built in VRChat, 2020. Courtesy Virtual Worlds Company.
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A character from the Uncanny Alley universe.
A character from the Uncanny Alley universe. Courtesy Virtual Worlds Company.
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A character from the Uncanny Alley universe.
A character from the Uncanny Alley universe. Courtesy Virtual Worlds Company.
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The Uncanny Alley universe.
The Uncanny Alley universe. Courtesy Virtual Worlds Company.
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An interior in the Uncanny Alley universe.
An interior in the Uncanny Alley universe. Courtesy Virtual Worlds Company.
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Inside the original Uncanny Alley, built in VRChat, 2020.
Inside the original Uncanny Alley, built in VRChat, 2020. Courtesy Virtual Worlds Company.
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The Black Sun, a venue in the Uncanny Alley universe.
The Black Sun, a venue in the Uncanny Alley universe. Courtesy Virtual Worlds Company.
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Broadcast-quality footage and full-resolution renders: mail the press contacts below.

Press contacts

Virtual Worlds Company
Press@virtualworldscompany.com
Cape Town, South Africa (UTC+2)
Ferryman Collective — Henry Eshelman
heshelman@platformgrp.com
+1 323 337 9042 · Los Angeles (UTC−7)